{"id":104885,"date":"2026-01-12T14:53:32","date_gmt":"2026-01-12T18:53:32","guid":{"rendered":"https:\/\/romanticany.com\/?p=104885"},"modified":"2026-01-12T14:53:34","modified_gmt":"2026-01-12T18:53:34","slug":"fitur-2026-la-cumbre-que-redefinira-la-comunicacion-turistica-global-con-foco-en-republica-dominicana","status":"publish","type":"post","link":"https:\/\/romanticany.com\/?p=104885","title":{"rendered":"\u00abFITUR 2026: La cumbre que redefinir\u00e1 la comunicaci\u00f3n tur\u00edstica global con foco en Rep\u00fablica Dominicana\u00bb"},"content":{"rendered":"\n

\ud83c\udf0e Un hito para el turismo: FITUR 2026 acoge la I Cumbre de Comunicaci\u00f3n y Turismo con participaci\u00f3n clave de Rep\u00fablica Dominicana<\/strong> La Feria Internacional de Turismo (FITUR)<\/strong>, que se celebrar\u00e1 en Madrid del 21 al 25 de enero de 2026<\/strong>, ser\u00e1 el escenario de la I Cumbre Internacional de Comunicaci\u00f3n y Turismo<\/strong>, un evento que reunir\u00e1 a l\u00edderes globales<\/strong> para discutir los desaf\u00edos actuales del sector. Rep\u00fablica Dominicana<\/strong>, representada por la viceministra Jacqueline Mora<\/strong>, tendr\u00e1 un papel protag\u00f3nico<\/strong> en este encuentro, donde se abordar\u00e1n temas como la comunicaci\u00f3n en tiempos de crisis, la turismofobia y la lucha contra la desinformaci\u00f3n<\/strong>.<\/p>\n\n\n\n

\n\n\n\n

\ud83d\udccc Detalles de la cumbre<\/strong><\/h3>\n\n\n\n

Fecha y lugar<\/strong>:<\/p>\n\n\n\n

    \n
  • Viernes 23 de enero de 2026<\/strong> en IFEMA, Madrid<\/strong>.<\/li>\n\n\n\n
  • Horario<\/strong>: 9:00 a.m. a 6:00 p.m. (hora local).<\/li>\n<\/ul>\n\n\n\n

    Temas y participantes<\/strong>:<\/p>\n\n\n\n

    Mesa redonda<\/th>Tema central<\/th>Representantes clave<\/th><\/tr><\/thead>
    Comunicaci\u00f3n tur\u00edstica en tiempos de incertidumbre<\/strong><\/td>Marca pa\u00eds y estrategias de comunicaci\u00f3n<\/td>Jacqueline Mora (RD), Miguel Sanz (Espa\u00f1a), Marcelo Freixo (Brasil)<\/td><\/tr>
    Turismofobia y comunicaci\u00f3n<\/strong><\/td>C\u00f3mo manejar la saturaci\u00f3n tur\u00edstica<\/td>Carlos Abade (Portugal), Felipe Edibray (M\u00e9xico), Pere Joan Planas (Baleares)<\/td><\/tr>
    Bulos y desinformaci\u00f3n<\/strong><\/td>Verificaci\u00f3n de noticias falsas<\/td>Jonathan G\u00f3mez (M\u00e1laga), Nuria Cabrero (Lonely Planet), Jorge Oca\u00f1a (EFE Verifica)<\/td><\/tr>
    Futuro de la comunicaci\u00f3n tur\u00edstica<\/strong><\/td>Tendencias y tecnolog\u00edas emergentes<\/td>Enrique Mart\u00ednez (SEGITTUR), Yasmina Laraudogoitia (Booking), Miguel L\u00f3pez-Quesada (DIRCOM)<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

    Cierre<\/strong>:<\/p>\n\n\n\n

      \n
    • Shaikha Al Nowais<\/strong> (ONU Turismo) ofrecer\u00e1 una visi\u00f3n global<\/strong> sobre pol\u00edticas para fortalecer la comunicaci\u00f3n tur\u00edstica.<\/li>\n<\/ul>\n\n\n\n
      \n\n\n\n

      \ud83d\udca1 \u00bfPor qu\u00e9 es crucial para Rep\u00fablica Dominicana?<\/strong><\/h3>\n\n\n\n
        \n
      1. Posicionamiento de la marca pa\u00eds<\/strong>:\n
          \n
        • Jacqueline Mora presentar\u00e1 c\u00f3mo RD ha reforzado su imagen<\/strong> como destino seguro y atractivo, con campa\u00f1as como \u00abRep\u00fablica Dominicana: Lo tiene todo\u00bb<\/strong>.<\/li>\n\n\n\n
        • Se discutir\u00e1 c\u00f3mo contrarrestar bulos<\/strong> que afectan al Caribe, como falsos rumores sobre huracanes o brotes de enfermedades.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
        • Oportunidades de networking<\/strong>:\n
            \n
          • RD podr\u00e1 conectar con l\u00edderes de Espa\u00f1a, Brasil, M\u00e9xico y Portugal<\/strong>, clave para atraer inversi\u00f3n y turismo europeo.<\/li>\n\n\n\n
          • Posibilidad de acuerdos con plataformas como Booking y Lonely Planet<\/strong> para promocionar destinos dominicanos.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
          • Enfoque en la turismofobia<\/strong>:\n
              \n
            • Se analizar\u00e1n estrategias para evitar el rechazo local<\/strong> en destinos saturados como Punta Cana y B\u00e1varo<\/strong>, mediante turismo sostenible y comunicaci\u00f3n transparente<\/strong>.<\/li>\n<\/ul>\n<\/li>\n\n\n\n
            • Herramientas contra la desinformaci\u00f3n<\/strong>:\n
                \n
              • Se compartir\u00e1n m\u00e9todos para verificar informaci\u00f3n<\/strong> y combatir noticias falsas que da\u00f1an la reputaci\u00f3n de RD, como alertas exageradas sobre seguridad.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n
                \n\n\n\n

                \ud83c\udf0d Participaci\u00f3n de Rep\u00fablica Dominicana<\/strong><\/h3>\n\n\n\n
                  \n
                • Jacqueline Mora (Viceministra de Turismo)<\/strong>:\n
                    \n
                  • Expondr\u00e1 el \u00e9xito de las campa\u00f1as digitales<\/strong> de RD, que han logrado un aumento del 12% en turistas internacionales<\/strong> en 2025.<\/li>\n\n\n\n
                  • Destacar\u00e1 iniciativas como \u00abTurismo Seguro\u00bb<\/strong> y alianzas con influencers y medios internacionales<\/strong>.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n

                    \ud83d\udcac Declaraciones clave<\/strong>:<\/p>\n\n\n\n

                    \n

                    \u00abEn Rep\u00fablica Dominicana hemos demostrado que una comunicaci\u00f3n tur\u00edstica efectiva y transparente puede transformar la percepci\u00f3n de un destino. En FITUR 2026, compartiremos nuestras estrategias para enfrentar los desaf\u00edos globales y posicionar a RD como un l\u00edder en turismo sostenible.\u00bb<\/em> \u2014 Jacqueline Mora<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n

                    \n\n\n\n

                    \ud83d\udcc5 Agenda de FITUR 2026 para Rep\u00fablica Dominicana<\/strong><\/h3>\n\n\n\n
                      \n
                    • 21 de enero<\/strong>: Inauguraci\u00f3n con participaci\u00f3n de empresas dominicanas<\/strong> (hoteles, tour operadores, aerol\u00edneas).<\/li>\n\n\n\n
                    • 22 de enero<\/strong>: Presentaci\u00f3n de nuevos proyectos tur\u00edsticos<\/strong>, como la expansi\u00f3n de Cap Cana<\/strong> y el turismo de salud<\/strong>.<\/li>\n\n\n\n
                    • 23 de enero<\/strong>: I Cumbre Internacional de Comunicaci\u00f3n y Turismo<\/strong> (participaci\u00f3n de Mora).<\/li>\n\n\n\n
                    • 24-25 de enero<\/strong>: Ruedas de negocios con empresas europeas y latinoamericanas<\/strong>.<\/li>\n<\/ul>\n\n\n\n

                      \ud83d\udccc Datos clave de FITUR 2026<\/strong>:<\/p>\n\n\n\n

                        \n
                      • 10,000 empresas expositoras<\/strong> (550 m\u00e1s que en 2025, 5.5% de crecimiento<\/strong>).<\/li>\n\n\n\n
                      • 150 pa\u00edses representados<\/strong>, con fuerte presencia del Caribe y Latinoam\u00e9rica<\/strong>.<\/li>\n\n\n\n
                      • Enfoque en innovaci\u00f3n<\/strong>: Se presentar\u00e1n iniciativas como \u00abDestinos Inteligentes\u00bb<\/strong> y \u00abTurismo Cero Emisiones\u00bb<\/strong>.<\/li>\n<\/ul>\n\n\n\n
                        \n\n\n\n

                        #FITUR2026 #TurismoRD #Rep\u00fablicaDominicana #Comunicaci\u00f3nTur\u00edstica #JacquelineMora #ONUTurismo #Caribe<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

                        \ud83c\udf0e Un hito para el turismo: FITUR 2026 acoge la I Cumbre de Comunicaci\u00f3n y Turismo con participaci\u00f3n clave de Rep\u00fablica Dominicana La Feria Internacional de Turismo (FITUR), que se celebrar\u00e1 en Madrid del 21 al 25 de enero de 2026, ser\u00e1 el escenario de la I Cumbre Internacional de Comunicaci\u00f3n y Turismo, un evento […]<\/p>\n","protected":false},"author":1,"featured_media":104886,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-104885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-turismo"],"yoast_head":"\n"FITUR 2026: La cumbre que redefinir\u00e1 la comunicaci\u00f3n tur\u00edstica global con foco en Rep\u00fablica Dominicana" - Romantica NY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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