{"id":115910,"date":"2026-10-10T18:45:25","date_gmt":"2026-10-10T22:45:25","guid":{"rendered":"https:\/\/romanticany.com\/?p=115910"},"modified":"2026-10-10T18:45:25","modified_gmt":"2026-10-10T22:45:25","slug":"la-tokenomics-se-convierte-en-el-talon-de-aquiles-de-la-ia-presupuestos-desbordados-y-facturas-millonarias","status":"publish","type":"post","link":"https:\/\/romanticany.com\/?p=115910","title":{"rendered":"La \u00abtokenomics\u00bb se convierte en el tal\u00f3n de Aquiles de la IA: presupuestos desbordados y facturas millonarias"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">La adopci\u00f3n de la inteligencia artificial en las empresas ha entrado en una fase decisiva: ya no basta con demostrar lo que la tecnolog\u00eda puede hacer. Ahora se exigen resultados concretos y, sobre todo, se examina con lupa cu\u00e1nto cuesta realmente cada tarea que ejecuta un modelo de IA. El foco de la discusi\u00f3n empresarial se ha desplazado hacia el concepto de \u00abtoken taming\u00bb, es decir, el uso de tokens \u2014las unidades m\u00ednimas en que los modelos de lenguaje procesan la informaci\u00f3n\u2014 de la manera m\u00e1s eficiente posible.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">As\u00ed lo ha explicado el vicepresidente s\u00e9nior y responsable de Celonis en Madrid, Jorge Ferrer, en declaraciones a Europa Press. El directivo ha subrayado que el consumo de tokens ha dejado de ser una cuesti\u00f3n puramente t\u00e9cnica para convertirse en una preocupaci\u00f3n econ\u00f3mica. \u00abLos directores financieros est\u00e1n analizando minuciosamente los presupuestos destinados a la IA y rechazan la cultura del &#8216;tokenmaxxing&#8217;, caracterizada por un consumo desenfrenado y unos costes desorbitados\u00bb, ha valorado (<a href=\"https:\/\/www.europapress.es\/portaltic\/empresas\/noticia-ferrer-celonis-riesgo-sobrecostes-ia-empresarial-hay-usar-tokens-forma-mas-eficiente-20261008105949.html\" target=\"_blank\" rel=\"noopener\">Europa Press<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La tendencia tiene una explicaci\u00f3n sencilla: a medida que las compa\u00f1\u00edas extienden la IA a miles de empleados, procesos y operaciones, pr\u00e1cticas como las instrucciones excesivamente largas, las consultas redundantes o las comprobaciones continuas pueden multiplicar el trabajo del modelo hasta generar una factura considerable. En este marco, la \u00abausteridad de tokens\u00bb busca optimizar la ejecuci\u00f3n de la IA empresarial. \u00abNo se trata de usar menos tokens, sino de usarlos de la manera m\u00e1s eficiente posible\u00bb, ha insistido Ferrer (<a href=\"https:\/\/www.eleconomista.es\/tecnologia\/noticias\/14020094\/10\/26\/expertos-coinciden-en-como-combatir-el-riesgo-de-sobrecostes-de-la-ia-empresarial-hay-que-usar-los-tokens-de-forma-mas-eficiente.html\" target=\"_blank\" rel=\"noopener\">El Economista<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Para lograr esa eficiencia, el directivo ha incidido en que la IA necesita entender c\u00f3mo fluye el trabajo en cada organizaci\u00f3n, porque conectar un modelo con los datos empresariales no es suficiente: debe comprender c\u00f3mo se relacionan esos datos dentro de los procesos, qu\u00e9 reglas condicionan cada decisi\u00f3n, qu\u00e9 excepciones pueden producirse y cu\u00e1l es el objetivo operativo que se persigue. Con ese contexto, los agentes pueden derivar cada tarea al modelo adecuado, asignando los pasos sencillos a sistemas m\u00e1s r\u00e1pidos y baratos y las tareas complejas a modelos de mayor razonamiento, aunque resulten m\u00e1s costosos (<a href=\"https:\/\/www.diarioestrategia.cl\/texto-diario\/mostrar\/6044507\/ferrer-celonis-ante-riesgo-sobrecostes-ia-empresarial-hay-usar-tokens-forma-eficiente\" target=\"_blank\" rel=\"noopener\">Diario Estrategia<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La soluci\u00f3n concreta que respalda esta aproximaci\u00f3n es el Celonis Context Model, que aporta a los agentes ese contexto operativo imprescindible para operar con disciplina, previsibilidad y alineaci\u00f3n con los resultados del negocio, en lugar de desperdiciar tokens en suposiciones e hip\u00f3tesis probabil\u00edsticas sucesivas (<a href=\"https:\/\/www.europapress.es\/portaltic\/empresas\/noticia-ferrer-celonis-riesgo-sobrecostes-ia-empresarial-hay-usar-tokens-forma-mas-eficiente-20261008105949.html\" target=\"_blank\" rel=\"noopener\">Europa Press<\/a>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">#IA #InteligenciaArtificial #Tokens #Celonis #CFO #Transformaci\u00f3nDigital #EficienciaEmpresarial<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La adopci\u00f3n de la inteligencia artificial en las empresas ha entrado en una fase decisiva: ya no basta con demostrar lo que la tecnolog\u00eda puede hacer. Ahora se exigen resultados concretos y, sobre todo, se examina con lupa cu\u00e1nto cuesta realmente cada tarea que ejecuta un modelo de IA. El foco de la discusi\u00f3n empresarial [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":115911,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-115910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tecnologia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La &quot;tokenomics&quot; se convierte en el tal\u00f3n de Aquiles de la IA: presupuestos desbordados y facturas millonarias - Romantica NY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/romanticany.com\/?p=115910\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La &quot;tokenomics&quot; se convierte en el tal\u00f3n de Aquiles de la IA: presupuestos desbordados y facturas millonarias - Romantica NY\" \/>\n<meta property=\"og:description\" content=\"La adopci\u00f3n de la inteligencia artificial en las empresas ha entrado en una fase decisiva: ya no basta con demostrar lo que la tecnolog\u00eda puede hacer. 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Ahora se exigen resultados concretos y, sobre todo, se examina con lupa cu\u00e1nto cuesta realmente cada tarea que ejecuta un modelo de IA. El foco de la discusi\u00f3n empresarial&hellip;","_links":{"self":[{"href":"https:\/\/romanticany.com\/index.php?rest_route=\/wp\/v2\/posts\/115910","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/romanticany.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/romanticany.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/romanticany.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/romanticany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115910"}],"version-history":[{"count":1,"href":"https:\/\/romanticany.com\/index.php?rest_route=\/wp\/v2\/posts\/115910\/revisions"}],"predecessor-version":[{"id":115912,"href":"https:\/\/romanticany.com\/index.php?rest_route=\/wp\/v2\/posts\/115910\/revisions\/115912"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/romanticany.com\/index.php?rest_route=\/wp\/v2\/media\/115911"}],"wp:attachment":[{"href":"https:\/\/romanticany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115910"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/romanticany.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115910"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/romanticany.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115910"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}