{"id":41877,"date":"2023-11-01T17:44:10","date_gmt":"2023-11-01T21:44:10","guid":{"rendered":"https:\/\/romanticany.com\/?p=41877"},"modified":"2023-11-01T17:44:10","modified_gmt":"2023-11-01T21:44:10","slug":"__trashed-2144","status":"publish","type":"post","link":"https:\/\/romanticany.com\/?p=41877","title":{"rendered":"Marcas deportivas estar\u00edan sondeando al Barcelona para reemplazar el patrocinio de Nike"},"content":{"rendered":"\n<p><em>La \u00faltima renovaci\u00f3n entre el Barcelona y Nike fue en 2016, cuando el entonces presidente del Bar\u00e7a Josep Maria Bartomeu firm\u00f3 un acuerdo valorado en 155 millones de euros.<\/em><\/p>\n\n\n\n<p>La marca del FC Barcelona ha tenido un repunte astron\u00f3mico en los \u00faltimos a\u00f1os. Seg\u00fan explic\u00f3 a el diario Sport el vicepresidente de marketing del equipo catal\u00e1n Juli Guiu, se han registrado unos ingresos de 351 millones de euros ($370,76 millones de d\u00f3lares), un 43% de m\u00e1s respecto al curso anterior, solamente por concepto de marcas aliadas y uso de marca.<\/p>\n\n\n\n<p>Una de esas marcas aliadas es Nike, empresa estadounidense que hace los uniformes del Barcelona desde 1998 y que, seg\u00fan la \u00faltima renovaci\u00f3n, tiene contrato hasta 2028 con el club cul\u00e9, por lo que ahora habr\u00eda varias marcas deportivas interesadas en invertir en la equipaci\u00f3n del Barcelona.<\/p>\n\n\n\n<p>Puma ser\u00eda una de las marcas interesadas y estar\u00eda dispuesta a romper la relaci\u00f3n que el Barcelona tiene con Nike, empresa que gestionaba la marca del club mediante FCB Merchandising y que desde el 2018 es gestionado por el propio Bar\u00e7a a trav\u00e9s de Bar\u00e7a Licensing &amp; Merchandising (BLM).<\/p>\n\n\n\n<p>La \u00faltima renovaci\u00f3n entre el Barcelona y Nike fue en 2016, cuando el entonces presidente del Bar\u00e7a Josep Maria Bartomeu firm\u00f3 un acuerdo valorado en 155 millones de euros ($158,45 millones de d\u00f3lares) por temporada y solo 66 millones de euros ($69,72 millones de d\u00f3lares) ser\u00edan los ingresos por patrocinio.<\/p>\n\n\n\n<p>En ese sentido, la actual junta directiva que preside Joan Laporta estar\u00eda dispuesta a escuchar a esas marcas que se han acercado al club para sondear si estar\u00eda dispuesto a un cambio.<\/p>\n\n\n\n<p>Tambi\u00e9n resta entablar conversaciones con Nike, considerando que el contrato que todav\u00eda tiene vigencia para esta temporada y cuatro m\u00e1s.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La \u00faltima renovaci\u00f3n entre el Barcelona y Nike fue en 2016, cuando el entonces presidente del Bar\u00e7a Josep Maria Bartomeu firm\u00f3 un acuerdo valorado en 155 millones de euros. La marca del FC Barcelona ha tenido un repunte astron\u00f3mico en los \u00faltimos a\u00f1os. Seg\u00fan explic\u00f3 a el diario Sport el vicepresidente de marketing del equipo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-41877","post","type-post","status-publish","format-standard","hentry","category-deportes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marcas deportivas estar\u00edan sondeando al Barcelona para reemplazar el patrocinio de Nike - Romantica NY<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/romanticany.com\/?p=41877\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marcas deportivas estar\u00edan sondeando al Barcelona para reemplazar el patrocinio de Nike - Romantica NY\" \/>\n<meta property=\"og:description\" content=\"La \u00faltima renovaci\u00f3n entre el Barcelona y Nike fue en 2016, cuando el entonces presidente del Bar\u00e7a Josep Maria Bartomeu firm\u00f3 un acuerdo valorado en 155 millones de euros. La marca del FC Barcelona ha tenido un repunte astron\u00f3mico en los \u00faltimos a\u00f1os. Seg\u00fan explic\u00f3 a el diario Sport el vicepresidente de marketing del equipo [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/romanticany.com\/?p=41877\" \/>\n<meta property=\"og:site_name\" content=\"Romantica NY\" \/>\n<meta property=\"article:published_time\" content=\"2023-11-01T21:44:10+00:00\" \/>\n<meta name=\"author\" content=\"Romantica NY\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Romantica NY\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/romanticany.com\/?p=41877#article\",\"isPartOf\":{\"@id\":\"https:\/\/romanticany.com\/?p=41877\"},\"author\":{\"name\":\"Romantica NY\",\"@id\":\"https:\/\/romanticany.com\/#\/schema\/person\/be3a3ed4b2ab0af84e4dbe5c3215474c\"},\"headline\":\"Marcas deportivas estar\u00edan sondeando al Barcelona para reemplazar el patrocinio de Nike\",\"datePublished\":\"2023-11-01T21:44:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/romanticany.com\/?p=41877\"},\"wordCount\":316,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/romanticany.com\/#organization\"},\"articleSection\":[\"Deportes\"],\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/romanticany.com\/?p=41877#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/romanticany.com\/?p=41877\",\"url\":\"https:\/\/romanticany.com\/?p=41877\",\"name\":\"Marcas deportivas estar\u00edan sondeando al Barcelona para reemplazar el patrocinio de Nike - 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